FURNITURE BY EDRA IN HAMBURG
Maximum comfort, universal, timeless and
artistic elegance – that is what edra stands for
Timeless, universal elegance and superlative comfort: these are the fundamental characteristics of edra. Founded in Tuscany in 1987, the brand has had an unusual success story full of courage and passion. The inventiveness, ideas and craftsmanship of the family and employees are unique and make every piece of furniture a work of art.
edra creates exclusive and artistic furniture, distinctive and unique, which is intended to bring joy to the customer. Unbridled passion for shapes and materials meets innovative technology and masterful craftsmanship. At edra, everything is thought out in a completely new way - this is how new, bold shapes are created that break with tradition. The result is high-quality furniture with artistic shapes and timeless elegance that not only impresses in private living spaces, but also in international design museums.
The pursuit of quality and innovation has led edra to develop a completely new solution for its sofas: the intelligent cushion. It is made of Gellyfoam®, a special foam that combines softness with support. Unlike a spring, it does not rebound but rather wraps around the person, making the sofa soft and adaptable. Gellyfoam® is an exclusive Edra technology that was patented in 2004.
EDRA SOFA
Actually not at all "standard"...
Maximum comfort in every sitting position: this is what the Standard sofa makes possible, which plays with "intelligent cushions". Its backrest and armrests can be easily bent - and then they are low, high, slanted, enveloping and practical. Years of technological research have literally been incorporated into Standard, so that the sofa adapts perfectly to the user. An elegant, yet flexible form, for us the epitome of Italian casualness. We have put the Standard sofa on display in our lounge for you to try out.
The different elements can be freely combined with each other to create your own compositions in open space – or even corner solutions.
Design by Francesco Binfaré.
A world full of "standard" possibilities
Before Edra, sofas had a traditional shape: here the backrest, there the seat. Edra took this structure apart - and freed the sofa from typological, technological and constructional constraints.
VISIT BORNHOLD
"Sofa" rethought:
"On the Rocks"
Francesco Binfaré observed people on rocky beaches - how their bodies nestle into the stones in different positions - that was the inspiration for the design of On the Rocks. Variable elements can be combined in different ways, so that very different sitting positions are possible.
All made of Edra's typical flexible Gellyfoam®, which ensures maximum comfort.
The sofa will be in our Hamburg showroom from September 19th for around 3 months. Come by to try it out and test the fantastic features of On the Rocks.
THE BESTSELLER OF EDRA
Sofa "Sherazade"
Relaxation without any constraints - even if you don't have a view of the piazza in your home. The design has oriental references, maximum comfort is guaranteed by the softness of the rectangular sommier, padded with Gellyfoam® and wadding, accompanied by various supports. Two pyramid-shaped Thai cushions to be used as a backrest with large square cushions and two armrests, one rectangular and one cylindrical. The backrests are flexible, so that very different sitting positions are possible depending on the mood or the guests.
EDRA IN HAMBURG
Sofa "Grandesoffice" –
grande S to XXL
The Grande Soffice is exceptionally elegant in its simplicity. Its linear shapes end in soft curves that look as if they were carved. A design that characterizes every environment with its generous dimensions. Thanks to the combination of technological and natural materials, Grande Soffice offers a completely new level of comfort.
The upholstery is made of Gellyfoam® and a large proportion of goose feathers. The intelligent backrest cushion can be tilted - for maximum relaxation. Two people can sit comfortably on each seat. Thanks to the modularity, linear compositions or corner solutions in various shapes can be planned, deeper elements and stools complete the individual design.
Francesco Binfaré, who designed Grande Soffice, describes it as follows: "A sculpture that enters the house like a monument or an obelisk or a cathedral enters the cityscape. It is itself an architecture, a genuine and elegant cave."
ARMCHAIR BY EDRA
May we introduce: "Chiara"
Elegance, simplicity, maximum comfort. A swivel classic - with an extra moment of surprise: the backrest is moldable thanks to the intelligent cushions. It has a structure made of tubular and steel profiles. The base is brushed and finished with shiny chrome-plated nickel.
In our showroom you will find the Chiara armchair in dark grey leather, perfectly combined with the Standard sofa. Welcome to try it out.
ARMCHAIR BY EDRA
Artistic entanglements:
"Vermelha"
An unusual armchair, the core is made of a steel structure. This armchair is handcrafted by overlapping hundreds of loops of five hundred meters of special rope on the frame.
BEDS OF EDRA
"Stand by me"
Two “intelligent”, individually shapeable pillows form the headboard of the bed and add comfort to the soft upholstery that covers the entire bed – and are also an eye-catcher.
Maximum comfort, perfect not only for sleeping and resting, but also for reading, watching TV, drinking champagne or having an Italian breakfast.
Stand by Me adapts to any style, whether you have a modern or a classic bedroom. The simple lines and lush
Proportions, as well as the extensive selection of covers, make the bed an elegant object, day and night.
Artistic elegance paired with futuristic technology
WHAT MAKES THE EDRA BRAND UNMISTAKABLE
"A fundamental balance between technology and craftsmanship, between beauty and immediate amazement. These are our values that generate the highest quality. The same values that belong to our land, Tuscany, the heart of Italy, which gave the world the masterpieces of the Renaissance." edra
> Newcomer. Founded in Tuscany in 1987, edra is still young in the design world – but has already secured a permanent place among the well-known international furniture brands.
> Spirit of innovation. Innovative technology, unusual shapes and daring materials broke with traditions and gave rise to completely new forms.
> Lateral thinkers. Through artistic design and innovative use of materials, completely new pieces of furniture are created that dissolve the boundaries of what seems familiar to us.
> Technology rethought. The intelligent cushion made of Gellyfoam®, a foam patented by edra that combines softness with support, makes the seating individually adaptable with just one movement.
We are proud to present edra in our showroom in Hamburg on the banks of the Alster. Let yourself be surprised.